Post by brian340 on Mar 13, 2024 11:24:27 GMT -6
Therefore, it is not easy to master the whole process. To help the marketing managers of the companies, a periodic table of elements of the programmatic purchase has been created. This table divides the recurring elements of the programmatic purchase into the following 5 groups: Inventory: It has the following categories referring to the advertising space that can be hired: Inventory Markets Types of Inventory Devices Platforms: Aspects that help control the configurations of campaigns, among which are: Creativity: Focused on the aspects of the creative pieces to be used: Data: It refers to the different types of data that come into play in the programmatic buying: Targeting data.
Demographic data Intention data WhatsApp Mobile Number List Interest Data Objectives: Among those that differ: Reach Clicks/Engagement. Installations Contacts/Purchase Visualizations What are the advantages of buying programmatic advertising/RTB? The programmatic buying model offers several advantages over traditional models: It allows you to target not only an approximate percentage of customers based on a combination of sites and ads, but also those customers you really want to reach, a segmentation that is achieved thanks to algorithms that take into account not only the profile but also their behavior in the digital environment. It simplifies the system.
All the processes that take place between the different actors of digital advertising (advertiser, agency, support, adserver…) meet in a single channel, with less human intervention and the consequent saving of time, work and money that is possible thanks to automation and Campaign optimization You can reach many more digital media than with a manual purchase. Many media are pouring their entire inventory and not just the unsold items. In addition, receptive segments of clients can be brought together to reach a massive scale which allows a greater optimization of prices and a much more accurate purchase of means that improves by being able to measure conversions in real time.
Demographic data Intention data WhatsApp Mobile Number List Interest Data Objectives: Among those that differ: Reach Clicks/Engagement. Installations Contacts/Purchase Visualizations What are the advantages of buying programmatic advertising/RTB? The programmatic buying model offers several advantages over traditional models: It allows you to target not only an approximate percentage of customers based on a combination of sites and ads, but also those customers you really want to reach, a segmentation that is achieved thanks to algorithms that take into account not only the profile but also their behavior in the digital environment. It simplifies the system.
All the processes that take place between the different actors of digital advertising (advertiser, agency, support, adserver…) meet in a single channel, with less human intervention and the consequent saving of time, work and money that is possible thanks to automation and Campaign optimization You can reach many more digital media than with a manual purchase. Many media are pouring their entire inventory and not just the unsold items. In addition, receptive segments of clients can be brought together to reach a massive scale which allows a greater optimization of prices and a much more accurate purchase of means that improves by being able to measure conversions in real time.